Auður, daughter of Kvika

When we created the image of Auður, the characteristics of strong and simple were at the top of mind for our designers. It was decided that a clear, visual message would be utilized to deliver the message. We exclusively used the bold typeface of the font Circular, which is unusual when it comes to lettering. Colors are eye-catching and used with great contrast to increase visibility. Last but not least, the drawings themselves are the stars of the show.