Íslandsbanki
Financial health
About the project
Mental and physical health regularly get well-deserved attention when people talk about the importance of wellbeing and balance in life. We put in the effort to keep fit, eat healthy and attend to mental welfare, but there's one important factor that tends to be left behind: financial health.
Financial security and a good overview of your finances can make a difference in the balance of life, independent from your age or position.
Goal
The goal of the campaign was first and foremost to focus on the importance of financial health, which goes hand in hand with mental and physical health. We wanted to create a human-focused campaign where we emphasize that some ideas don't always work in the first go and that sometimes you need to evolve them and execute them a few times before they become reality. That's just how life is.
Conclusion
It's okay to make mistakes in your personal finances, just like in other aspects of life. Whether the challenges are big or small, finances are first and foremost a part of life.
Let's build upon financial health
Moments from our life where finances are an essential part of the full picture.
Whether the challenges are big or small, finances are first and foremost a part of life.
@ Hér&Nú 2025
Kt. 690190-1339
Vsk. nr. 22731