Atlantsorka
Positive energy for the home
About the project
The energy supplier Atlantsorka is a subsidiary of the gas station chain Atlantsolía, and focuses on home energy. We got the fun role of branding the new company from the ground up, creating an image and framework to introduce this new option for Icelanders when it comes to energy. The goal was for the look to integrate well with the Atlantsolía brand while still being able to stand on its own.
The main characteristics of Atlantsolía for the last few years have been simple graphics with strong and loud messages delivered by Icelandic comedian Saga Garðars. Therefore, it was a challenge to find a person that could stand toe-to-toe with her as the face and voice of Atlantsorka.
Goal
To create an image of a new and trusty supplier in the energy market that fits the framework of its holding company Atlantsolía, while also carving out its own position.
Idea
We wanted people to feel the benefits of positive energy so we focused our campaign on the world of wellbeing and the importance of activating energy centers.
For this world of positive vibes and uplifting energy, we thought the best person for the job was Ólafur Stefánsson, beloved in Iceland for being the captain of the national handball team that won silver at the 2008 Olympics, a huge accomplishment for a small nation. Going against type as an athlete, he gained attention for his philosophical musings during game day interviews and he has maintained an image of a deep thinker ever since.
Conclusion
A positive campaign with a light-hearted message that managed to land the company the #2 spot in market awareness of Icelanders in just the first few months.
Have you thought about shifting to a positive energy?
Positive messages were distributed to the public during the toughest times of the day, like when they're stuck in traffic. Then it's important to breathe in and shift to a more positive energy.
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@ Hér&Nú 2025
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