Blush X Sorpa
Is the fun over?
About the project
In the year 2023, electronics and hazardous materials made up a total of 2.6% of the common waste in Reykjavik, or about 1.9 kilograms per resident. It is important that electronics, including sex toys, are disposed of in the correct manner, as these devices contain precious materials that can be re-used. For International E-Waste Day, the sex shop Blush and the waste facility Sorpa decided to combine their powers and educate the public about the importance of waste sorting when it comes to electronics, in an unexpected collab for the ages!
The world of pleasure devices had a lot of wordplay for us to work with when it came to reading and riding, sorry, reading and writing. Therefore we were quite titilliated to build up the campaign with cleverly written copy with some throbbing references to the various merchandize that Blush is selling. The sentences simply spurted onto the keyboard and the designers were quick to squeeze out some hedonistic configurations of what was to come.
Goal
It is a fact that hidden underneath many Icelandic beds are devices that fulfilled their role to completion and now people don't know what to do with them, and might even be embarrassed to bring these toys to a sorting facility. With this campaign, we wanted to inform people about how they can recycle these devices in the correct way, allowing people to fulfill their recycling duties.
Design
Recycling can also be arousing. The look of the campaign went hand in hand with the pink look of Blush and a new logo was designed which was a reference to both the logo of Blush and the widely recognized symbol for recycling. In addition to that, we also designed a brand new pink recycling bin which traveled around the city and accepted used pleasure devices from the public.
Conclusion
No one needs to be embarrassed about their trash!
Pleasurable collaboration
There's a fine line between being clever and being vulgar. On this particular line, magic happens. By dancing on the line we raised awareness about sex toys and recycling in a way that both collaborators could walk away satisfied.
Radio
On the radio we read the obituaries of sex toys that had passed away, like the Womanizer Pro G-Spot Rabbit. Flowers for the funeral service are politely declined, but we thank the next of kin for recycling.
Recycling bin
Special pink recycling bins were placed at the Blush store and at the waste facilities of Sorpa to accept broken sex toys.
The circle of life
It wasn't a long time ago when simply talking about sex toys was considered taboo. While that is no longer the case, what we do with them when they no longer function seems to be a taboo still. But these devices are just like any other piece of electronic. They should be recycled because it's better for the environment.
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