IKEA

The Swedish furniture giant IKEA has usually been the first to let people know that Christmas is around the corner and this year was no exception, though with a different emphasis this time around.

The campaign "Let's put Christmas together" is about a perfect imperfect Christmas season and the importance to not lose oneself in stress and perfectionism during the season of light and peace.

Together, song and image create a rather typical family Christmas, with none of the unrealistic demands of a "perfect Christmas" one might see in commercials, reminding people of the calm that must be cherished during the hustle and bustle of the holiday season. We encourage people to put Christmas together their way, while creating a bond with the IKEA brand and the assembly time required for their products.