Straumur
A new way to process payments
About the project
Straumur is a new subsidiary of Kvika Bank, that focuses on solutions in payment processing for the Icelandic market.
In the age of technology where everything moves fast, it's important to deliver complicated things in a clear and simple way.
Goal
Straumur focuses on providing a powerful flow between individuals, companies and capital on the Icelandic market. It was our role to make the complicated world of finances easily digestible for potential customers.
Design
The look of Straumur (which translates to stream, but can also mean electronic current) is inspired by the flow of capital in society, the forming of connections and pillars of support. The logo consists of rings and lines that refer to mint in its simplest form and the cashflow between individuals and companies.
Conclusion
The modern look that was created refers to the main pillars of Straumur; flow, movement and simple solutions.
Imagery
A connected society and a better flow in finances creates benefits for all.
We solve problems in a safe and flexible way when it comes to payment processing.
Website
We designed an efficient and easy-to-understand website, in close collaboration with Kvika.
Environmental ads
The branding was inspired by electronic current and the technology of finances, as well as the movements and connections of capital in our society.
Next project
@ Hér&Nú 2025
Kt. 690190-1339
Vsk. nr. 22731