Styrkás
Servicing Icelandic enterprise
About the project
Hér&Nú got the role of establishing branding for a new holding company that specializes in services that help build up enterprise in Iceland. The project included building up a brand from the ground up, including a logo, design language and website.
Goal
We wanted to build up a brand for a holding company in the Icelandic business world with a clear reference to the past, present and future. The brand needs to be able to encompass the holdings of the company in a clear and simple way.
Design
The logo is inspired by brutalism and refers to the pillars, posts and axles that are used to build up enterprises, like the ones belonging to the company. The imagery is laid back, but strong. Stability meets details which reflect the work done by Styrkás.
Conclusion
Simple and timeless look with powerful references to the pillars of the holding company when it comes to form, color and imagery.
Imagery
The imagery of Styrkás touches on the many aspects of its business, both now and in the future. The motifs have a strong connection to the construction industry and related activities.
Uniting smaller services to a strong entity.
Paper materials
The brand is powerful yet flexible, which is useful for different designs.
Website
The web design was provided by Hér&Nú. A simple website that displays the services of Styrkás in a clear and concise way.
Skoðaðu næsta verkefni
@ Hér&Nú 2025
Kt. 690190-1339
Vsk. nr. 22731