Aur
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About the project
Aur introduced a new and improved app that includes some fresh features for its growing user base. Our job was to break up the norm of the current financial environment and encourage the increased financial freedom of young people.
Goal
Aur is a young and fresh brand that has become popular among young people in the last few years. From the start, we wanted to emphasize the youthful values of the brand in a campaign that reflects an adventurous and unrestrained lifestyle. This way, we managed to give the brand a unique position in the minds of its main target demographic.
Idea
The idea behind the commercials was to break up typical situations in unexpected ways. Despite the youthful feel of the campaign, its design and style was raw and inspired by the trends of the past. The material is allowed space to breathe with white frames inspired by fashion magazines.
Conclusion
The conclusion is a young, fast and fresh campaign that encourages increased financial freedom.
Pay, charge or exchange?
Marketing material
Filmed content combined with photographs with the messages of the campaign.
Photos
The photographer Viðar Logi took some lively photos that fit the campaign's message.
Behind the scenes
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@ Hér&Nú 2025
Kt. 690190-1339
Vsk. nr. 22731