Kvika

Bank of transformations

About the project

With the merger of two of the largest investment banks in Iceland, an opportunity to approach banking in a different way presented itself. It was decided to develop a policy that would empower the bank as transformative force and that the customer experience would be enhanced by the bank's branding in a more tactile way.
We were a part of this process from the very start, choosing a name, designing a logo, and creating a world of design that would lead customers into the realm of Kvika.

Goal

To create the image of a company that might have existed for a 100 years and will exist for at least another 100 years.

Design

All design was inspired by the concept of Kvika being a bank of transformation. Everything was designed with this concept in mind, from the name of the bank (meaning "magma") to the voice on the answering machine, from printed material to the digital world and from advertisements to the bank's interior.

Conclusion

The award for Branding of the Year at the Icelandic Advertising Awards.

Imagery that's part of Kvika bank's branding as created by Hér&Nú ad agency

Image used in Kvika's marketing material as created by Hér&Nú ad agency

Black & white images were used for Kvika bank's marketing created by Hér&Nú

Moody imagery for Kvika bank by Hér&Nú

Target demographic

The target demographic was a group of about 100 people, the employees of the bank. Iceland's best of the best in the financial world, handpicked to take care of your finances.

Kvika tactile material designed by Hér&Nú

Envelopes for Kvika bank designed by Hér&Nú ad agency

Gifts for Kvika employees and customers designed by Hér&Nú

Gift designs for Kvika bank as designed by Hér&Nú

Interior design

Every aspect of the overall look of Kvika was conceived by Hér&Nú. The designers of HAF Studio and the photographer Marinó Thorlacius also played a part in locating and marking the brand within the bank's environment.

Reception desk at Kvika bank designed by Hér&Nú

Interiors at Kvika bank designed by Hér&Nú

Office space at Kvika bank designed by Hér&Nú agency

Interior design at Kvika bank made by Hér&Nú ad agency

Meeting space at Kvika bank made by Hér&Nú ad agency

Beautiful wall design at Kvika as created by Hér&Nú ad agency

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