Ormsson

From the outset, the focus was set on the long and eventful history of Ormsson. The Icelandic public might not aware of how long the history of this beloved electronics store is. The evolution of the technology sold in Ormsson has taken a giant leap through time, as one can image. We thought it was appropriate to bring back some things from the past and juxtaposing it with the present.

Old newspaper ads were the main inspiration for the design, conception and copywriting. The archaic language and turn of phrase from a 100 years ago was integrated with modern advertising in a fun and innovative way.

The result was a fun campaign that transformed the format of old newspaper ads into modern-day digital media. A challenging amount of text (for today's standard) was used on billboards. Therefore, a typical full page ad was placed in a non-traditional environment where pedestrians would not necessarily be able to read all the information. This campaign gained attention and sparked discussions about the Ormsson brand and the creative design and copywriting of the anniversary ads.